Details
Redesigning Hodge’s digital presence to better showcase its industrial autoclave products and engineering expertise.
Services
Website Design & Development
Overview
Hodge manufactures industrial autoclaves used across healthcare, aerospace, and advanced manufacturing. Their old website didn’t reflect the company’s scale or capabilities. Most information lived in plain text pages or downloadable PDFs, with poor quality images and no clear way to explore products.
A big part of the project was rebuilding the foundation. I spent time figuring out the right information architecture, sitemap, and structure for the content. The tone and copy were also refined to make complex technical information easier to understand.
The redesign focused on turning scattered information into a clear product experience. Product images were enhanced using AI, and the branding was modernized while still keeping Hodge’s legacy engineering identity.
Key Design Improvements
The project focused on restructuring the website from the ground up. This included defining a clearer information architecture and sitemap, simplifying technical content, improving visuals, and modernizing the overall brand presence while keeping Hodge’s legacy intact.
Converted scattered PDFs and text-heavy pages into structured product sections
Defined a clearer information architecture and sitemap
Simplified complex technical content through improved tone and copy
Enhanced low-quality product images using AI
Modernized branding and visual language while preserving legacy identity
Final Design
The new design presents Hodge’s products and services through structured layouts, clearer messaging, and stronger visuals, making it easier for potential clients to understand their offerings and capabilities.
